Sayulita sits on the ancestral territory of the Huichol people (Wixáritari), one of Mexico's most remarkable indigenous groups, famous for their intricate beadwork Nierika art and vibrant spiritual culture. The Spanish colonized the Nayarit coast in the 16th century, transforming fishing villages into trade stops along the Pacific route to Acapulco.
For centuries, Sayulita remained a small isolated fishing village, accessible only by boat or dirt track until the construction of Highway 200 in the 1970s. That road changed everything: American surfers began exploring the coast and discovered Sayulita's perfect waves — a crescent-shaped bay with a consistent beach break perfect for beginners and a left-hand point break at La Punta for experienced surfers.
Through the 1990s–2000s, word-of-mouth in the surf community and the rising yoga retreat movement transformed Sayulita into a global destination. The village maintained its authentic character, resisting the mass development that overtook other Mexican destinations. Today, Sayulita is a unique balance of authentic Mexican village and international surf and wellness community.